Product Description:
From the Manufacturer
In silver, black, pink, or light blue, the DSC-W55 is a stand-out choice for style-conscious start-out or step-up camera customers who appreciate real value and advanced technology. 7.2 MP imaging, Carl Zeiss 3x optical zoom lens and high sensitivity combine to capture clear, high-detail images even in low light--and with up to 380-shot2 Stamina battery power, 56 MB internal memory capacity and large 2.5-inch LCD screen, the DSC-W55 is ideal for family memories at home or on the road.

7.2-Megapixel Super HAD CCD
More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss 3x Optical Zoom Lens Design
A top-quality Carl Zeiss 3x optical zoom lens design helps the DSC-W55 bring distant subjects closer and lets you frame shots quickly for better composition--a real advantage for family sports, outdoor fun and travel photos.

Large 2.5-Inch LCD Screen
The DSC-W55 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.

High Sensitivity Mode
With high sensitivity of ISO 1000, the DSC-W55 gives you better shots in low light so you can shoot without flash to preserve the mood--great for birthday parties, indoor gatherings and candid portraits.

Clear RAW Noise Reduction
The original Sony Clear RAW NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting.

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